Evergreen content: recycling posts without annoying your audience

Most of your audience missed your best post

A post is seen by a small share of your followers, mostly in the first hours after publishing. New followers never saw it at all. If a post was useful a month ago and is still true today, publishing it again isn't lazy: it's a service to the people who missed it.

What counts as evergreen

Good candidates stay accurate and relevant for months:

• How-to tips, checklists and guides
• Answers to questions customers ask again and again
• Your best-performing educational posts
• Links to cornerstone articles or product pages that don't change often

Bad candidates are anything with a date: events, launches, limited offers, news, holiday greetings and posts that reply to something happening that week.

Mark posts as evergreen

Mark a post as evergreen in the composer, or later from the list of recently published posts on the recycling page. Only published evergreen posts are recycled, and each copy goes back into the next free queue slot of its channels as a new post, so it fits your normal rhythm instead of jumping the line.

Choose the rhythm

The recycling settings decide how it behaves:

• Wait (days): how long to wait before the same post goes out again. 30 days is a sensible default; for fast networks such as X or Threads, 14 days can work, while LinkedIn and Facebook usually deserve longer gaps.
• Times per post: how often one post may be recycled (3 by default). Retire posts once they've had their run.
• Posts per hour: how many posts are recycled each hour at most, so the queue never floods.
• Random order: off means the posts that waited longest go first; on mixes things up.
• Channels for the copies: the original post's channels, or a selection, for example only X and Threads.

Copies count towards the monthly post limit like any scheduled post.

Avoid looking like a bot

• Vary the copies. X rejects posts identical to a recent one, so copies for X get a small variation automatically (their hashtags are rotated). Still, refreshing the first line or the image now and then helps on every network.
• Mix recycled and new posts. A good rule of thumb: no more than one recycled post for every three or four new ones.
• Watch the numbers. If a recycled post performs much worse than the original, retire it.
• Keep it accurate. Before a post goes out again, make sure prices, links and facts are still right.

Combine it with RSS

Recycling keeps your best posts alive; RSS auto-posting keeps new content flowing. Connect your blog's feed and each new article becomes a draft, a queued post or an instant post. Together they keep the queue full, so your accounts stay active even in the weeks you have no time to write.